The challenge: growing instruction levels without adding more admin

MJB is a multi-disciplinary commercial property agency operating primarily across North Nottinghamshire, Derbyshire and Yorkshire, with ad hoc instructions across the UK.

Matthew Barnsdale works across a broad mix of commercial property, with a particular focus on retail and industrial. His clients range from private individuals and small to medium-sized property companies to retailers and larger organisations, with repeat business forming an important part of the agency's client base.

As instruction levels increased, managing the agency through ad hoc processes became increasingly difficult.

Before Kato, MJB had no central commercial property agency platform. Properties were uploaded directly to the company website, taking around 30 minutes per listing, before property details were sent separately to individual portals.

Brochure production added another layer of administration. Four-page property brochures were outsourced to a marketing agency for around £150 each. Every instruction required property information to be sent across, followed by drafts, amendments and further emails before the brochure was ready.

With more instructions to manage, MJB needed a more structured way to handle property marketing, brochure generation, mailing and digital enquiries in one place.

"The level of instructions had increased from what I'd had previously, so managing that, the brochure generation, the mailing, the enquiry handling, just having everything under one roof, being able to have one platform to work through, was a big driver."

Matthew Barnsdale, Director, MJB

The transformation:  one connected workflow from instruction to market

MJB introduced Kato alongside a new website, creating a more connected way to manage its commercial property agency workflows.

Property information is now entered into Kato once and used across the wider property marketing process. Brochures are automatically generated from the information held against each listing, removing the previous process of briefing an external marketing agency, reviewing drafts and managing amendments.

Direct property portal distribution has simplified the workflow further. Instead of sending listing details separately to individual portals, Matthew uploads the information once and Kato distributes it directly to connected channels.

Digital property enquiries can also be managed through Kato. When a prospect is interested in multiple opportunities, Matthew can share relevant property information through the platform without manually searching for and attaching individual brochures.

For MJB, the transformation goes beyond time saved. Bringing property information, brochure generation, mailing and digital enquiry workflows together has created a more consistent way to manage the agency operation.

The impact: lower costs, greater consistency and less admin

Kato has simplified and streamlined the agency and transactional side of MJB's business, creating efficiencies across property marketing, brochure production, portal distribution and digital enquiry handling.

Matthew estimates that Kato saves around two hours each week, depending on workload.

Responding to digital enquiries is simpler too. Multiple properties can be shared with a prospect through Kato without manually finding and attaching individual brochures one by one.

For Matthew, the biggest change is consistency and quality. Property information, brochure production, mailing and key commercial agency workflows can now be managed through one platform, giving MJB a more structured way to manage growing instruction levels.

‍

Ready to modernise your agency?

Bring your commercial data, property marketing and market intelligence into one connected platform.

Ready to modernise your agency? Book a demo here

‍

‍

‍