Note: this article refers to AgentsInsight; now Kato.
“AgentsInsight doesn’t close on our laptops - we use it all day ”
Frost Meadowcroft is a West London leasing agency founded in 2008 after Frost and Partners merged with Meadowcroft Surveyors. Widely regarded as the go-to leasing agents for all things offices in West London, their patch ranges from Notting Hill and Chelsea to Richmond, Chiswick and Ealing. Their client base is also varied covering all scales of landlords including propcos, high net worth individuals, pension funds and REITs.
With over 200 buildings on their books and 5 fee earners the team are on the move, a lot. They pride themselves on providing best in class service to their clients - they have 3 support staff which includes an in-house graphic designer! All of this results in their prevalence in the West London market - one of their highlight deals being the 13,500 sq ft letting of Power Road Studios, Chiswick, to So Energy on behalf of Brunswick Partners.
Frost Meadowcroft were one of the early customers of AgentsInsight and have been super users for over five years. Jack Realey, a Director in the team, spoke of life prior to adopting AgentsInsight, saying:
“Our old processes simply put were inefficient - similar to other Agents (I am sure there are many that still do this) we used Excel, Word and Powerpoint. There was a lot of data entry and duplication. At this time I was a graduate agent and it was my job to keep all information up to date - it was manual and time consuming.”
What Frost Meadowcroft found was that in busy times (which is most of the time for them) the team would fall behind on keeping on top of their data. The problem was exacerbated by the fact their data was kept in numerous different locations, on different systems and with different individuals. This meant it was a constant job to chase, organise and input it into the right place.
Now they use Agents Insight this double inputting is a thing of the past. They can create, circulate and manage marketing campaigns all on system as well as recording results and reporting to clients. The team is working from one source of truth and the data is live and accessible. They have more time to focus on impactful tasks and winning new business.
AgentsInsight has benefited the whole team and Frost Meadowcroft estimate that it has reduced time spent on low impact tasks by 25% resulting in nearly 10 hours per week per fee earner!
Jack says, “The efficiencies are clear - from tracking deals through a clear dashboard helps our team focus on activity that is going to result in letting our clients buildings. With my directors hat on it allows me and my fellow directors to understand where team members may need assistance. With two commercial agents in our team, I need to understand everyone's deal progress”
Being a leader in the West London market they heavily invest into their portal subscriptions - Zoopla, EG Propertylink, Rightmove Commercial and LoopNet! Jack goes on to say: “we get a lot of inbound enquiries - we are marketing almost 1.3 million sq ft of office space! Most of these tenants are unrepresented, almost 70% of them. Prior we never used to track which portals were giving us the best return on investment for our clients.” Reporting to clients in AgentsInsight is easy too and reports can be generated at the click of a button. Tristan David, a commercial agent, says: “the system saves heaps of time, we can compile information on our disposals quickly and the interest schedules look really professional”.
“We can’t remember the old world - AgentsInsight has been a game changer for leasing agents”
Frost Meadowcroft save up to 10 hours per week using AgentsInsight. Click here to find out more about AgentsInsight and see how much time you could reclaim to spend on winning new business instead.