How Kato breaks down barriers to proptech implementation
Kato: commercial property's leading transaction platform.
The recent Tech & Innovation Survey 2024 (published by the UK PropTech Association, British Property Federation and REdirect Consulting) provides an interesting picture of how the UK property industry is approaching digital transformation amongst an ever-changing landscape, with input from 250 respondents across the property and proptech worlds.
What stands out is that while 81% feel that tech innovation is most likely to deliver better decision-making, 50% of property companies do not have a comprehensive digital strategy in place across their business.
The report shines a light onto the biggest obstacles to tech adoption - let's drill down into the biggest obstacles and explain how the Kato ecosystem overcomes them...
🔁 Lack of integration between different technologies (48%)
Almost half of property company respondents state poor integration between systems as a major stumbling block.
With Kato, not only are multiple parties brought into the same system, but we also offer a continually expanding list of integrations. From CRMs to CMSs, websites to property portals, data exchanges to data lakes. We even offer custom APIs to help join all the dots.
💭 Lack of understanding from the PropTech companies of the business or industry - 25%
A quarter report concerns around how much tech companies really understand the world of commercial property. A valid worry in an industry rife with nuance and very specific, unique challenges. In fact, 53% of proptech providers admit struggling to grasp the fragmented nature of the property industry!
Kato, however, was created from within the property sector to bring everyone in, and get everything done. We count many property professionals within our team, including at founder level - we get it. We're also backed by investors across the industry, giving us access to real insights to solve the real problems.
💸 ROI not clearly articulated - 15%
A lesser concern, but still not to be overlooked. Insights by Kato, our powerful data reporting tool, gives transparency over activity from agency performance to intel to market demand, making it easier than ever to understand your ROI, and provide greater value to clients.
Plus, Kato saves fee-earners an average of 10 hours a week in efficiencies, allowing you more time to do more deals and win more business.
If these issues sound familiar, it's time to look at Kato. We're transforming commercial property transacting - don't get left behind.
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