Senior Product Manager - Marketplace & Growth

Location: London, 3 days/week in office ‍

Reports to: VP Product‍

Type: Senior IC‍

Start: ASAP

‍Salary: £85-105k

About Kato

At Kato, we're not just building software, we're redefining how commercial property works. Our platform powers the UK's top real estate firms, helping them manage deals faster, smarter, and with total clarity. Backed by leading VCs and real estate experts, Kato is already used in 80% of the UK commercial real estate market and we're just getting started.

We're growing fast, building new product lines and unlocking new market segments. This is your opportunity to join at the ground floor of something truly transformative and in a team that values curiosity, creativity, and fast learning.

Our Products

Kato is three products that feed each other. Our CRM runs deal workflows for most of the UK's commercial agents, Marketplace is where requirements and availability meet, and Atlas turns the structured data generated by both into market intelligence. More usage creates more contributed data, which makes every product stronger - that loop is the strategy, and this role sits at the joint: Marketplace is the growth surface that feeds both sides. The products are at kato.app; the loop is what you'd be growing.

The Role

We're hiring a growth product manager to lead two workstreams: 1) improve the onboarding experience, and 2) use Marketplace as our primary growth engine for both Kato Pro and Atlas.

Short term, you'll baseline the funnels, identify the top growth levers, and start shipping improvements. Longer term, you'll build a repeatable cross-product growth playbook that compounds our data flywheel as well as our commercial numbers.

This is a hands-on, impact-led role. You'll be judged on growth outcomes measured and shipped, not on activity.

Our Product Culture

Product at Kato runs on writing and evidence: decisions get made from documents that survive one read, and good thinking beats seniority. We ship customer-visible outcomes and measure ourselves on what landed, not what's underway. AI is woven into how the team works day to day - it's how a small product group covers a big surface at pace. We'll be straight with you: our operating model is still being built, and this role helps set it - the principles, the rhythm, the decision rights. If you'd rather shape a system than inherit one, that's the job.

What you’ll do:

First 90 days: Baseline the funnel, build out the analytics and identify cross-product growth levers with rough sizing.

By end of year 1:

• Ship measurable improvements to the Marketplace → Agency CRM conversion funnel
• Strengthen Marketplace → Atlas data contribution flow (structured first-party data lift)
• Ship measurable improvements to new-customer onboarding and activation
• Support Atlas regional rollout in priority regions with measurable Marketplace-driven data uplift
• Ship and measure 1-2 growth plays on Kato Pro surfaces
• Establish a repeatable cross-product growth playbook — documented, validated, reusable

You'll thrive in this role if you are:

• AI-native, with AI built into how you work day to day, not bolted on
• Someone with a track record in fast-moving scaleups, comfortable in ambiguity and without heavy process
• Growth-accountable by experience: you've moved funnel metrics that matter — trial-to-paid, activation, conversion, retention — and can talk to what you did to shift them
• Hypothesis-driven: you frame growth work as testable hypotheses, pick the fastest honest way to test each one, and know when the evidence is strong enough to act on
• Cross-product: you've operated across two or more products or surfaces at once, not just within a single product silo
• Commercially minded — you translate growth interventions into commercial outcomes and sit close to the revenue conversation, not adjacent to it
• Data-literate: you use data as evidence, size opportunities quantitatively, read dashboards fluently, and build your own analyses when needed
• A decisive writer where your documents get decisions made in one read, no meeting required to interpret them
• High-agency — you set your own priorities and move without waiting for sign-off
• Intellectually honest: you know what you know, say when you don't, and calibrate confidence to evidence
• Flywheel-first: you evaluate every growth idea against the data flywheel first, and will hold or reshape work that would deliver conversion at the expense of structured first-party data capture

Experience:

• 7+ years in product management or related role
• SaaS background

This role isn't a fit if:

• Your background is consumer product only with no B2B exposure
• You've never run growth or optimisation work; funnel, activation, retention, conversion
• You've only worked in large, established organisations with no scaleup or early-stage exposure
• You can't commit to 3 days/week in our London office

Nice to have:

• Experience in proptech, commercial real estate, or agency-driven data workflows
• Marketplace or two-sided-platform experience; supply/demand dynamics, network effects
• Product-led growth (PLG) experience

In-person and remote working balance

We embrace a hybrid work model - Kato team members come into the office 3 days a week. This approach allows us to collaborate in person, whilst ensuring enough time for focused work.

Kato Values

Growth Mindset

We ask ‘How can we get better?’, ‘How can I get better?’

We embrace challenges; we are excited for each and every next step in the Kato journey. We push ourselves and each other to grow, and only view failures as opportunities for learning and growth.

We learn from each other and encourage ongoing training and skillset development to stay ahead.

We ask ‘How can we get better?’

Win Every Day

What is your win for today? Every day is a chance to move the needle & celebrate together.

Build momentum, one day at a time.

We step up, take charge, and drive projects forward with dedication and commitment.

Celebrate every win, no matter how big or how small!

Empathy

We don’t just understand problems, we understand people. It is why we built Kato. We value diverse perspectives and listen to ideas across the business to foster a supportive environment.

We show kindness and support towards our colleagues and clients, building strong, collaborative relationships.

Keep it Simple

Our world isn’t getting simpler. Kato is getting bigger and developing more. But we strive for simplicity in processes we work from and our communications both internally and externally, ensuring efficiency and ease of understanding.

We prioritise essential tasks, eliminating unnecessary complexities to enhance productivity.

Benefits

• A competitive salary
• 25 days annual leave
• Extra “life” days; a duvet day, a life-event day, your birthday off, 2 days’ pawternity
• Enhanced maternity and paternity leave policy
• Healthcare package (including Dental & Optical care)
• Training & support provided
• Enrolment onto our company pension plan
• Casual dress code
• Snazzy offices in Soho and Bracknell with games & refreshments
• Summer & Christmas parties, plus ad hoc social events and highly competitive office Bake Off

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